CREATIVE PARTNERING: Bringing the entrepreneurial mindset into large corporates is GCHQ a pervasive challenge and mandatory for success in today’s competitive environment. In 2015, we continued to get creative UK - 2015 Gold Sponsor with our partners to help them innovate. A few examples follow: In 2015, we supported the British Government’s security and intelligence PEPSICO agency in developing successful innovation initiatives to promote entrepreneurship and help overcome the many innovation-related challenges Boston – 2015 Platinum Partner many large governmental organizations face. We are currently working with We worked with PepsiCo North America to create a first-of-its- GCHQ to build on this partnership in 2016 and beyond. kind startup product engagement session, enabling them to test new products with female entrepreneurs. This unique engagement enabled Pepsi to think about new product ideas in a completely different way thanks to the entrepreneurs’ openness and lateral thinking. FIDELITY INVESTMENTS Boston – 2015 Diamond Partner In a day of meaningful collaboration and ideation with MassChallenge startups (Apitite, Artaic, Estrenon, Luminova, and Cake), Fidelity Investments Digital Executive team members served as a mock board of directors for each company. Participating startups raved that it was one of the most valuable programs they attended, and Fidelity’s employees learned to think more creatively, enhance their problem-solving skill set, and work as a team with their colleagues. 23